Reveals the mass mobilization tactics that helped free Soviet Jews and reshaped the Jewish American experience from the Johnson era through the Reagan–Bush years

What do these things have in common? Ingrid Bergman, Passover matzoh, Banana Republic®, the fitness craze, the Philadelphia Flyers, B-grade spy movies, and ten thousand Bar and Bat Mitzvah sermons? Nothing, except that social movement activists enlisted them all into the most effective human rights campaign of the Cold War.

The plight of Jews in the USSR was marked by systemic antisemitism, a problem largely ignored by Western policymakers trying to improve relations with the Soviets. In the face of governmental apathy, activists in the United States hatched a bold plan: unite Jewish Americans to demand that Washington exert pressure on Moscow for change.